Consumers, Equipment/Technology, Fresh/ Table, Retail, Trends

Europe: Potato harvest goes directly to the supermarkets

Selling potatoes, but differently. No bags of 2.5 or 5 kilogram but, as with nuts, getting your preferred portions from the tap of a dispenser system. It is a solution that shortens the distance from harvest to supermarket. In Northern Europe, this system is very successful in supermarkets, according to Olaf ter Haar. He supports this innovation for the Enterprise Europe Network (EEN). He is currently looking for a distributor for this concept. “The producer is looking for a cooperation partner to bring the product to the Benelux and Germany,” he adds.  Fruit and vegetables are nicely presented in better supermarkets, so that customers can easily grab them. In many Northern European supermarkets this is also the case for root crops such as potatoes and onions. The underlying logistical part has been thought out in such a way that it is easy for staff to move large amounts from the loading dock to the supermarket. More

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