Equipment/Technology, Fresh/ Table, Promotion/Marketing, Retail, Trends

US: Volm Companies’ Matt Alexander Talks Light-Blocker Half-N-Half® Bags

Half-N-Half BagsOne of the many goals I have seen across the board in fresh produce, is the mission to find better ways to extend shelf-life through innovation. When it comes to the potato category, Volm Companies has retailers covered with its Light-Blocker Half-N-Half® Bags. Matt Alexander, Vice President of Sales & Marketing, joined me to discuss the highlights of Volm’s technology and what recent studies can share about the packaging product. In an effort to gather even more data and benefits of the product, Volm recently engaged the Michigan State University School of Packaging with the objective of researching the best bag to prolong potato shelf-life during retail storage. “We have made a real impact at retail and with the end-consumer with our Light-Blocker Half-N-Half bags which MSU researchers found can extend shelf-life by 12 to 17 days over traditional poly and paper bags for Russet potatoes on the measurement of weight loss,” Matt shared with me, adding that potatoes lose weight when exposed to light because their temperature rises. More

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