Consumers, Fresh/ Table, Retail, Trends

UK: Isle of Ely Produce ventures into fresh washed potatoes

Traditionally known for processed potatoes for the food service industry and fish and chip sector, UK company Isle of Ely Produce, have ventured into the world of fresh washed potatoes. According to Oliver Boutwood, Commercial Director at the company, “Under the Oliver brand we do boxed baker potatoes and salad potatoes.” This is not a new innovation, there are a lot of people doing it, but as our company is getting bigger we feel the need to branch out into new categories and to add value to our potatoes. Our customers are now also asking for the products.” A majority of Isle of Ely’s potatoes are sourced in the UK, but they also source from France, Israel and Spain. “We are trying to develop export markets in the Nordic countries and the Far and Middle East, such as Dubai and Singapore. We see opportunities for our products outside the UK.” More on FreshPlaza

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