Consumers, Promotion/Marketing

Australians urged to eat more potatoes in new campaign

A push by West Australian potato growers to get their spuds back on dinner plates every day to help ease a massive glut began Saturday night with the start of a prime-time television advertising campaign named Todatoes. The campaign, to include digital and billboard advertising, encourages people to eat more potatoes, more often, by offering recipes and promoting their nutritional benefits. WA[Read More...]

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