Consumers, Fresh/ Table, Trends

Potatoes seen as healthy product in Sweden

Although some regions were affected more than others, Lars Elofson from Svensk Potatis in Sweden says that overall there was not too much damage to the potato crop from the cold weather during April/May. The potatoes are in good condition and with the current weather conditions, growers don’t expect any issues this season. “Organic production continues to increase in Sweden, and I suspect it will increase by around 3-5% this season,” said Lars. Over the last 10 years, potato consumption in Sweden has been stable, if not slightly increasing, compared to a majority of countries during the same time period, who saw potato sales drop. “We have been actively working on educating consumers about the nutritional value of potatoes and most people in Sweden view them as a healthy food. This came with lots of help, from food fairs, chefs, commercial advertising, paid articles, along with social media like Facebook and Instagram,” Lars continued. More

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