Consumers, Promotion/Marketing, Trends

Big issues coming home to roost for Ireland’s potato growers

If you ever venture over to Eastern Europe, you will find that when the good citizens there are looking for a quality starch food to go with their meat and vegetables, they don’t talk about the potato, but reach for the ‘Irish potato’. This is an example of the strong relationship we as a nation have to this basic of foodstuffs. You would think that with this strong relationship, at the very least, we would have a supply chain of potatoes that would be at least comprehensive, if not vibrant and progressive. Alas this is far from the case. The potato industry in Ireland is anything but vibrant, most of it isn’t even Irish. Any review of the potato industry (and there has been no shortage of them) inevitably blames the reduction in potato consumption on the rise of ‘pasta and rice’ and ‘hectic lifestyles’. These conclusions are usually accompanied by calls for more marketing and further reviews. More

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