Consumers, Events, Promotion/Marketing

National Potato Day in Ireland: Consumers urged to choose Irish potatoes

PotatoNational Potato Day takes place in Ireland today, Friday, October 6. IFA (Irish Farmers’ Association) President Joe Healy has called on consumers and retailers to support the Irish potato sector. “It is a very important indigenous industry worth €85 million at farm gate, with 500 growers planting almost 9,000ha annually,” he said. IFA Potato Committee Chairman Eddie Doyle insisted: “Retailers recognise and respect the massive investments potato growers have made in machinery and cold storage, to ensure a continuous 12-month supply of Irish product. The chairman urged consumers to choose Irish potatoes ahead of other imported produce – in addition to making a healthy food choice they would also be supporting vital jobs in the rural economy, he said. Doyle also asked that the hotel and catering sectors ensure that their suppliers are sourcing Irish produce. More

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