Consumers, Fresh/ Table, Processing, fries, chips, Trends

British processed potato exports rising; fresh potato sales continue long-term downward trend

Great Britain processed potato exports are up by 24%, while imports are also up by 5%, according to AHDB GB Potatoes Market Intelligence 2017–2018 report. Net import of fresh potatoes reached 54,000t, up by 22%, while seed exports have increased 3% and exports are down by 60%. “Although this comes as no surprise, due to the poor yields achieved on the continent in the previous year, seed was in very high demand and was reported to be fetching upwards of EUR/1,000/t for certain varieties,” according to the report. This was driven by a 62% reduction in seed from the Netherlands. According to the report, fresh potato sales have continued their long-term downward trend over the past five years, with volume sales declining by 4% and value sales declining by 19% in the period. On the other hand, AHDB conducts a consumer tracker survey to monitor attitudes toward potatoes, finding that 76% of consumers eat potatoes on a weekly basis and when asked, 71% of people surveyed said they considered potatoes to be healthy. More

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