US: Kettles’s chip bags track potatoes back to farm where they were grown

Kettle Brand potato chip company has started placing Tater Tracker codes on its chip bags for customers to scan and learn about the farmers who supplied the crops for them. The code can be entered on Kettle’s website. When a customer enters the 10- to 14-digit code, they get to learn about one of the farmers who grew the ingredients for their specific bag of chips. The digital content comes with a brief biography about the farmers and an interactive 360 degree video tour of the farm. Kettle listed all of the farmers on its website for anyone to access. These farms include Allied Potato, Bula-Gieringer Farms, Burch Farms, Mortenson Bros. and others. Those interested in trying it out can purchase a bag of Kettle chips and find the code below the ‘best before’ stamp. Kettle Brand Tater Tracker (Source: psfk.com)