Pringles releases sukiyaki flavoured potato chips in Japan

In Japan, big international brands know how to keep their customers interested throughout the year, with exclusive limited-edition flavours and irresistible seasonal releases. Last year, Pringles decided to pay homage to Japan’s beloved fried octopus balls, with a takoyaki flavour limited for sale in the Kansai region, where the delicacy originated, and now the stackable snack chip giant is continuing with their regional releases, with a new flavour available only in the Kanto area. The Kanto-exclusive Pringles flavour is sukiyaki, a traditional Japanese hot-pot-style dish, containing slowly simmered vegetables and thinly sliced beef, which are typically dipped in a small bowl of raw egg after cooking and just before being eaten. Pringles is taking advantage of peak sukiyaki season (the winter months) by releasing their new flavour on 30 January. More