Consumers, North America, Retail, Trends

Potato range a nod to growing convenience sector

The rise in the popularity of convenient and easy to prepare produce items continues to make its presence felt in supermarkets. One potato producer has recognized this trend and has created a number of products to cover almost every aspect of preparing potatoes. Fresh Solutions Network, its members based across the US, created what they have named the “Side Delights” convenience range and potato kits. The Convenience range includes ‘Steamables’, ‘Bakeables’, and ‘Grillables’, and they also have Potato kits in ‘Roastables’ and ‘Flavorables’, each providing a different cooking method for potatoes. Molly Connors of Basin Gold, a member of Fresh Solutions Network, said the company began introducing the convenience range almost 10 years ago. Not only are consumers looking for a greater range of fast preparation and cooking options, but they are also buying smaller pack sizes. Hence why Connors said the company has opted for sizes designed to be used once. More

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