UK: Albert Bartlett is raising money to help vulnerable people

British potato suppliers Albert Bartlett have signed up to Sport Relief by pledging to donate 5p for every promotional bag of Rooster potatoes sold. [Sport Relief is a biennial charity event from Comic Relief, in association with BBC Sport, which brings together the worlds of sport and entertainment to raise money to help vulnerable people in both the UK and the world’s poorest countries.] The company said they were creating a number of sporting initiatives and campaigns to encourage its consumers and staff to get involved with Sport Relief, which runs from 17 – 23 March. Albert Bartlett head of marketing Michael Jarvis said: “We are delighted to be partnering with Sport Relief and helping its work both to improve the lives of people in the UK and internationally and in getting the nation off the couch.” More