Consumers, Events, Promotion/Marketing, Retail, Trends

The takeaway: Ireland’s National Potato Conference

Related imageThe 2018 National Potato Conference, organised by IFA in association with Bord Bia and Teagasc took place in Dublin yesterday, the 20th of March. Here are some of the things participants said they learned on the day:

  • The Potato Promotion Campaign, running since 2015, is working – Irish potato sales are at their highest level in the last 10 years
  • When potatoes are included in the basket, grocery trips are worth €27.90 more than the average shop
  • Salad potatoes present an opportunity for Irish potato growers to displace UK imports – the area of salad potatoes planted increased between 2015 and 2017
  • Irish shops sell potatoes once every second, but potato growers get less than 20% of the price consumers pay
  • Shoppers are not buying big bags of potatoes as much anymore; instead growth is in mid-size packs: 2.5Kg – 5Kg bags
  • Roosters remain the dominant potato variety of choice in Ireland, but they are losing share, while Golden Wonders have seen the strongest growth

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He’ll be happy to share your company’s news stories on Potato News Today:
lukie@potatonewstoday.com
Connect on LinkedIn
Follow on Twitter
About us

LOCKWOOD Mfg

PULSEMASTER

FPS Food Process Solutions

GRIMME

UK Online Potato Equipment Auction

AVR

FAM STUMABO

VOLM COMPANIES

RESTRAIN

Scotts Precision Manufacturing