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Solid roots: Irish minister calls potatoes ‘the bedrock of the horticulture sector’

DoyleSpeaking at the National Potato Conference on Tuesday (February 20), the Minister of State for Food, Forestry and Horticulture, Andrew Doyle, stated that consumers must “make a conscious choice to buy native Irish vegetables”. He continued: “They’re fresh, they’re in season and they’re wholesome. They’re produced to the highest quality and standards.” The minister complimented recent promotional campaigns for potatoes carried out by Bord Bia and the IFA (Irish Farmers’ Association). He explained that promotion, exposure, awareness and education are all important with ever more discerning consumer behaviour. Promotion has seen shoppers come to realise the value of the potato in their family meal and grocery shop. The minister also stated that research and promotions into different potato products is important. “There has been a focus on salad potatoes in particular, which has gone well. The fresh chip potato is the next piece of work which offers potential,” he said. “Potatoes are the bedrock of the horticulture sector, market garden farms and beyond.” (Source: AgriLand)

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