Consumers, Europe, UK, Ireland, Fast Food/Quick Service Restaurants, Processing, fries, chips, Trends

Hot potatoes: How the chip continues to dominate the British pub menu

Image result for Hot potatoes: How the chip continues to dominate the British pub menuPreviously the preserve of takeaway restaurants and fast-food joints, the humble chip has evolved into a pub classic. But what makes it such a staple, and what are the latest trends within the sector? It is a phrase uttered so often in the pub it has almost become second nature: “… and a portion of chips”. The go-to side alongside a light lunch, or just an extra add-on when you’re feeling particularly indulgent at dinner, chips (french fries) are a reliable, safe and enjoyable pub food option. It’s no wonder, therefore, that despite the trend towards healthier food in casual dining, chips remain near the top of the pub menu. 

The number of out-of-home servings of potatoes increased by 0.6% in the year to March 2017, according to the Agriculture Horticulture Development Board, and this was driven by sales of chips in quick-service venues such as street food outlets and pubs. Its clear that Britain’s love affair with chips is far from over, but what makes them such a staple down the boozer? Chips work well as a pub food offering because they are such a British thing, says Kieran Spicer, head chef for Manchester brewery and pub operator Marble. More

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