Talking potatoes: ‘Potato consumption is under pressure, competing with other starch sources’

Consumer focus is critical in all markets – it is very dependent on the demographics and the maturity of the national supply chain, subjectively measured by how quickly and to what extent the regional supply chain can adapt to the changing demands of its consumer base, Abby Kellett, Arable Specialist of Farmers Guardian in the UK reports. The UK has some of the most sophisticated consumers in the world. We are a nation of savvy shoppers – habits are continually evolving, but expectations of quality and value remain critical. We are shopping more often and wasting less. Potato consumption is under pressure, competing with other starch sources and low carbohydrate diets, Abby finds. More