Consumers, Europe, UK, Ireland, Fresh/ Table, Trade/Markets/Prices, Trends

France: “Consumption of potatoes on the rise again”

Bayard Distribution is a family business located in the Hauts-de-France. The company produces about 12,000 tons of potatoes annually and it was founded by the couple Françoise and Bertrand Bayard. According to Françoise Bayard, the consumption of potatoes declined last year, but is rising again now. “There is a lot of export to Europe, and sales are going well; however there still is a lot of stock available. A remarkable development in recent years is that people buy smaller quantities than before: previously they preferred to buy big bags, but nowadays they just buy for two days. They buy more regularly, though.“ More

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