North America, Promotion/Marketing, Trends

Potatoes USA elects new Chairman; unveils new promotion strategy

Image result for potatoes usaDan Moss from Declo, Idaho was sworn in as the new Chairman of Potatoes USA at the group’s annual meeting last week in Denver.  Moss is the CEO of Moss Ag and Arrowhead Potato Company, a company that focuses on the fresh potato secror.  He will replace a familiar face to those of us in the NPPGA area, John Halverson.  The Grand Forks native heads Black Gold’s operation in Arbyrd, Missouri. Potatoes USA President Blair Richardson followed up on a strategy announced last year that proclaimed it is time for potatoes to go on the “offensive”. A marketing plan under development will promote potatoes as a performance food for athletes and active people.  The tag line “Potatoes – Real Food – Real Performance” was unveiled. A promotional video promoting the concept was very well received by the board and others in attendance. Look for more news from the annual meeting in next week’s Potato Bytes, including administrative and executive committee assignments. (Source: Potato Bytes weekly newsletter, edited by Ted Kreis – NPPGA Communications)

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