AHDB Potatoes in the UK recently published its latest annual Market Intelligence Report. In this highly informative report, it is noted that the GB market is increasingly influenced by the European potato market. Volatility in potato supply and prices, due to issues such as weather, means that imported European product plays a part in the GB market. In 2016/17, of non-EU countries, the UK imported the majority of fresh potatoes from Israel and processed potato products from Canada, South Africa and the USA. For non-EU exports, the UK continued to export the largest amount of seed potatoes to Egypt, fresh potatoes to Norway and processed potatoes to Nigeria in the 2016/17 season. According to the report, AHDB conducts a consumer tracker with YouGov to monitor attitudes toward potatoes on a six-monthly basis. The most recent findings of this survey show that 76% of consumers eat potatoes on a weekly basis and when asked, 71% of people surveyed said they considered potatoes to be healthy.
In the year ending May 2017, there were 5.4 billion meal occasions featuring fresh potatoes eaten in the home and a further 2.8 billion featuring frozen potato products. Fresh potatoes have an older consumer profile than frozen potato products. Consumers consider these processed products to be more convenient due to reduced involvement in cooking and preparing. They tend to appeal more to families. Read the full report