North America, Organizations in the News, Promotion/Marketing

Record year for Potato Lover’s Month contest

iplmA grand total of 5,266 retail displays nationwide flew the flag for Idaho potatoes in this year’s Potato Lover’s Month Display Contest — the most entrants ever in the competition’s 27-year history. “We couldn’t be more thrilled about all the enthusiasm for the Idaho potato brand,” said IPC Marketing Manager Jamie Bowen. “Retailers tell us they have a great time creating the displays, and shoppers love them. We also received a lot of really good comments this year about our free prize for everyone who entered, the Ninja Fit single-serve blender.” John (Rich) Rosser, assistant manager for produce at Raley’s in Loomis, CA, chalked up a first place win for his store in the 10-plus registers category. More

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