North America, Promotion/Marketing, Trade/Markets/Prices, Trends

In the firing line: Trade war targets iconic Idaho potatoes

As the centerpiece of state’s agricultural industry, the Idaho potato is iconic. For many Americans, it’s Idaho’s only notable characteristic, a source of annoyance for locals and tourists who have plenty of reasons to love the Gem State. Whether or not one relishes Idaho’s reputation as the land of potatoes, the vegetable remains an important pillar of the state economy — a resilient export backed by proven quality and true marketing power. That reliability may be in question following a suite of tariffs imposed by Mexico in retaliation to President Donald Trump’s tariffs on Mexican steel and aluminum. Among the products targeted, which largely center on major exports from predominantly Republican states, are potatoes, which were hit with a 20-percent tariff. According to Idaho State Department of Agriculture spokeswoman Chanel Tewalt, those tariffs could put the Idaho potato’s quality and brand strength to the test. Read more

Editor & Publisher: Lukie Pieterse

 

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