Bord Bia gears up for Ireland’s National Potato Day 2018

Bord Bia has announced the details of this year’s National Potato Day which takes place on Friday, October 5. The annual celebration honours Ireland’s most loved crop and encourages consumers to recognise its nutritional value and experiment with new and exciting recipes. This year Bord Bia is asking people to “Imagine a world without potatoes?” Tying in with a global campaign theme which highlights the importance and value of the worlds third most important food crop  – which places after rice and wheat in terms of human consumption. On the day, a range of events, talks and promotional activity will take place around the country to celebrate Ireland’s champion vegetable. Read more