Consumers, North America, Retail, Trends

Organic trend: Wada Farms expands organic potato offerings

Wada Farms Marketing Group LLC in Idaho Falls, ID, has offered organic options for potatoes and other products for several years, but a new exclusive strategic partnership will greatly expand the company’s organic potato offerings and make them available to customers year-round.

“Wada Farms has joined forces with Genesis Onions out of Glenn’s Ferry, ID. We are excited about this new partnership that has allowed us to expand our organic program to be year-round,” Eric Beck, marketing director, said in a recent interview with The Produce News. “There will be a big volume increase. There will be a bigger distribution window.”

“The demand for organic produce continues to grow in an exponential fashion,” Stanger said. Customers are asking for more organic options when it comes to potatoes, and we are proud to be able to respond to that demand,” Wada Farms Marketing President Kevin Stanger stated in a company press release.

Editor & Publisher: Lukie Pieterse


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