Consumers, North America, Retail, Trends

Baby potato supplier announces full re-brand

Tasteful Selections, in partnership with RPE Inc., has announced a comprehensive rebrand of its full line of bite-size potatoes to better align its market-leading position with organizational core values while responding to customer and consumer expectations. The US company has been supplying the bite-size potatoes since 2010.

“I cannot think of a more exciting time for Tasteful Selections,” said Russell Wysocki, president of RPE, the sales and marketing partner of Arvin, California based Tasteful Selections. “With multiple facility and acreage expansions over the last eight years and this rebrand, Tasteful Selections has become the company we all knew it could be, growing to meet demand while responding to consumer preference toward convenience items and smaller pack sizes.”

The brand makeover, according to RPE Marketing Director Tim Huffcutt, includes a complete packaging redesign involving more than 100 stock keeping units (SKUs), introduction of multiple new flavors and a reconfigured website.

Full press release

Editor & Publisher: Lukie Pieterse


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