Shoppers bought three per cent more British potatoes this year compared to 2015, new data shows, amid fears of sliding sales.
The figures for the last 12 months are equally encouraging, as Kantar Worldpanel report that a total of 2.2 million tonnes were sold in the last 12 months.
During the same period, the industry campaign ‘Potatoes: More than a bit on the side’, a three-year promotion funded by the EU and run jointly between AHDB and Bord Bia in Ireland, commenced.
The retail figures will be seen as welcome news to farmers who have long been worried about falling sales.
