North America, Promotion/Marketing, Trends

US: Tasteful Selections thinks big with Small Bites potato campaign

With its Small-Bite Campaign, Tasteful Selections is thinking small, but going big. The specialty potato company, in partnership with potato grower-shipper RPE, Bancroft, Wis., is kicking off a year-long campaign following the rebrand of Tasteful Selections’ full line of bite-size potato products.

The Small-Bite Campaign will include recipes, cooking tips and prizes throughout the year. The campaign starts with a wellness slogan, “Wellness in a small bite,” according to the release. The theme will encourage healthful eating and prizes include a Fitbit, potatoes and gym/yoga-related items.

“Our small, bite-size potatoes offer endless opportunities for the at home cook,” RPE President Russell Wysocki said in a news release. “Ready to inspire or compliment your mealtime creations, Tasteful Selections potatoes continually deliver great taste in a small bite.”

“Providing a nutritional treat with consistent cook times and great flavor, Tasteful Selections potatoes are the perfect addition to the diets of those wanting to be well in the New Year,” Tim Huffcutt, RPE marketing director, said in the release. “We are excited to offer wellness prizes and fresh recipes to help our consumers have a prosperous 2019.”

Consumers can enter the Small-Bite Campaign contest on the Tasteful Selections website.

Source: The Packer / RPE

Editor & Publisher: Lukie Pieterse


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