North America, Promotion/Marketing, Trends

US: Tasteful Selections thinks big with Small Bites potato campaign

With its Small-Bite Campaign, Tasteful Selections is thinking small, but going big. The specialty potato company, in partnership with potato grower-shipper RPE, Bancroft, Wis., is kicking off a year-long campaign following the rebrand of Tasteful Selections’ full line of bite-size potato products. The Small-Bite Campaign will include recipes, cooking tips and prizes throughout the year. The campaign starts with a wellness slogan, “Wellness in[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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