Consumers, Europe, UK, Ireland, Fresh/ Table, Pressreleases, Retail, Trends

‘New convenience concept should bring the younger generation back to potatoes’

“Younger people are eating fewer and fewer fresh potatoes. Pre-cooked or processed products are still popular. The product, directly from nature, is not well-loved among the younger generation", say Bart and Ruben Nemegheer of the Belgian company, De Aardappelhoeve. “We want to get younger people eating potatoes again. So, we went looking for an idea where potatoes are easy to prepare[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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