Africa, Consumers, Processing, Promotion/Marketing, Retail

South Africa’s ‘number one’ chip: McCain forced to withdraw advertisement

Advertising claims that McCain Foods makes “SA’s NO.1 CHIP” has come under fire from Steers, whose parent company Famous Brands lodged a complaint with the Advertising Regulatory Board (ARB).  The ARB found that the claim was too ambiguous for consumers, as it wasn't clear whether it referred to the best quality chips, or was measured in sales. Famous Brands contended that[Read More...]

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Lukie Pieterse, Editor and Publisher

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