Consumers, Europe, UK, Ireland, Pressreleases, Retail, Studies/Reports, Trends

AHDB analyst teases out contemporary retail potato product innovations

According to Kim Malley, Senior Analyst at AHDB Potatoes in the UK, smaller retail categories such as crisps and chilled are increasing at the fastest rate as potato retail volumes grow. "This is reflected in the innovations we see in the category, with significant degrees of diversification in terms of new flavours and formats," she says. "Conventional oven chips are[Read More...]

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