Consumers, Health/Nutrition/Food Safety, Most viewed stories, Retail

‘World first’ potato-based smoothie drink launched in Britain

My Foodie, a range of potato based smoothies manufactured in Sweden, has launched in the UK.

The drinks are said to be free from the most common allergens – gluten, dairy, nuts or animal produce – and added sugar. My Foodie claims that the drinks provide “everything people need and nothing they don’t” – best summed up in the Swedish word ‘Lagom’.

It claims to be the first in the world to combine the properties of the potato (filled with energy, fibre and rich in vitamins) with the Omega 3-rich qualities of rapeseed oil. This combination helps to create a viscous and filling liquid, described as “foodier than a smoothie”, reports Cateringtoday.

Tapping into the growth of flexitarian and vegan diets, each of the three flavours features a unique and nutritious blend of potato and rapeseed oil, combined with apple juice and one type of berry – blueberry, raspberry or sea buckthorn.

Read the full report on Cateringtoday here

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