West Australia’s embattled potato growers plan to collaborate to drive a sevenfold increase in spud exports within five years.
WA Potato Growers Association chief executive Simon Moltoni said the State’s potato growers faced diminishing returns in a shrinking industry.
But after commissioning industry and export development plans Mr Moltoni said he was confident growers could achieve better prices and grow the industry provided they gained a bigger slice of export markets.
“If we consolidate supply, that gives us critical mass, consistent supply and efficiencies through scale, which takes us into a whole new league, including opening doors with the big multi-national processors,” Mr Moltoni said.
A new body would be responsible for market development and management and provide a service to growers, rather than transact sales.