Many say potatoes put Idaho on the map. The Idaho Potato Commission (IPC) doesnâ€™t disagree, but likes to say potatoes and their dedicated growers put Idaho on the map.
The Produce News reports that recently, the IPC created a social media campaign, Thank a Farmer, to introduce the women and men who work tirelessly year-round and often around the clock to annually produce approximately 13 billion pounds of Americaâ€™s favorite vegetable, the Idaho potato.
A recent study revealed that 92 percent of consumers indicate itâ€™s somewhat, or very, important to know where their food comes from. Thank a Farmer was created to help bridge that gap.
Thank a Farmer recognizes a different Idaho potato grower every month. The farmer is featured on the IPCâ€™s Facebook and Instagram pages with a link to the IPC website where they can learn more about the individual.
â€œIn addition to connecting our social media friends to the women and men who grow Idaho potatoes weâ€™d like the Thank a Farmer campaign to inspire curiosity, appreciation for, and a desire to learn more about farming and agriculture,â€ said Frank Muir, president and chief executive officer of IPC.
Read the full article on The Produce News. Pictured above: Brett Jensen and family