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Canadian potato business gets huge funding boost

Last Friday, Sept. 6, Pam Damoff, Oakville North-Burlington MP joined EarthFresh Farms Inc. chief financial officer Brad Wiseman and CEO Tom Hughes to announce more than $1.2 million through the National Research Council of Canada’s Industrial Research Assistance Program (NRC IRAP) for a new multi-vegetable one-step product line.

Located in Burlington, Ontario, EarthFresh Farms Inc. specializes in supplying the food services and retail industries of nine Canadian provinces and 38 U.S states.

EarthFresh is involved in all segments of the potato industry — from potato breeding, to seed production and packing and distributing.

EarthFresh packs in its own production facilities in Burlington, and is a market leader, with the largest stock of exclusive potato varieties in North America and more than 15,000 acres of its own varieties of potatoes.

The project will develop a technology platform that will extend product shelf life through improved packaging, and enhance flavour delivery through a self-saucing mechanism for potato, brussels sprouts and veggie-mix side dishes.

It will reduce meal prep time by 50 per cent, reduce product waste by 30 to 40 per cent and reduce the cost of goods by 25 per cent.

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Lukie Pieterse, Editor and Publisher of Potato News Today

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