North America, Processing, Promotion/Marketing, Retail, Trade/Markets/Prices, Trends

North America: Processed potato needs influence fresh market

The chip, frozen and other potato-processing businesses continue to touch the fresh industry, but that touch might be a bit stronger this year, marketers say.

“We have all heard of the news in the U.S.,” said Ross Johnson, international marketing director with the Eagle-based Idaho Potato Commission. 

He noted the U.S. Department of Agriculture recently reported that, overall, the U.S. potato crop will be down 6%, compared to a year earlier.

“We also heard Canada suffered some difficulty, and we anticipate this will put some pressure on the supply of potatoes throughout the Americas,” Johnson said.

Whatever pressure occurs will come from the frozen side, said Rachel Atkinson-Leach, category and brand manager with the Bancroft, Wis.-based Russet Potato Exchange (RPE) Inc.

“The chip industry isn’t having much of an effect on the open market, because the varieties grown for chips do not work for the fresh industry,” Atkinson-Leach said. 

Read the full article in The Packer here

Lukie Pieterse, Editor and Publisher of Potato News Today

Lockwood Mfg

Urschel

Kiremko Strata Invicta

Scotts Precision Manufacturing

Scotts Precision Manufacturing

Dewulf

AgroScout

Restrain

Kooljet

Tomra Food

Solanum International

Haith

GRIMME

Tolsma

Wyma Solutions

Parkland

AVR

Volm Companies

Greentronics

Receive email notifications when we publish news items on PNT

Please enter your email address below to receive email notifications when new posts are published.

Archive of monthly posts

Follow us on Twitter

Translate this page into your own language