The chip, frozen and other potato-processing businesses continue to touch the fresh industry, but that touch might be a bit stronger this year, marketers say.
â€œWe have all heard of the news in the U.S.,â€ said Ross Johnson, international marketing director with the Eagle-based Idaho Potato Commission.
He noted the U.S. Department of Agriculture recently reported that, overall, the U.S. potato crop will be down 6%, compared to a year earlier.
â€œWe also heard Canada suffered some difficulty, and we anticipate this will put some pressure on the supply of potatoes throughout the Americas,â€ Johnson said.
Whatever pressure occurs will come from the frozen side, said Rachel Atkinson-Leach, category and brand manager with the Bancroft, Wis.-based Russet Potato Exchange (RPE) Inc.
â€œThe chip industry isnâ€™t having much of an effect on the open market, because the varieties grown for chips do not work for the fresh industry,â€ Atkinson-Leach said.Â