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Most Aussies not impressed to see their favourite dessert as a chip flavour

One of Australia’s favourite desserts is becoming a chip and people aren’t loving the idea.

News that Smith’s is making a lamington-flavoured chip has not received a positive reaction from news.com.au readers, with more than 80 per cent on our Facebook poll saying ‘no’ to the new incarnation. (Smith’s is a British-Australian manufacturing company best known for its crisps/chips).

A lamington is an Australian cake, made from squares of butter cake or sponge cake coated in an outer layer of chocolate sauce and rolled in desiccated coconut.

Smith’s revealed today it was adding the chip to its ever-growing list of flavours.

“We know Australians are increasingly keen to try new flavours, and interest is growing in sweet and savoury combinations,” Olivia Sutherland, Smith’s marketing director, said.

“Our latest innovation combines a sweet, quintessentially Aussie cake with Australia’s favourite potato chip. It seemed the perfect way to celebrate the Australian summer.”

Ms Sutherland said different lamington recipes were reviewed to get the perfect flavour. “It’s then a matter of breaking down the flavour experience and finding key elements that can be translated to a seasoning,” she said.

“In our Lamington chip, you will find hints of flavours including chocolate, coconut, cream and butter!”

The limited edition chips are expected to be on shelves at Woolworths and selected convenience stores from January 1.

Read the full article here

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Lukie Pieterse, Editor and Publisher

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