All latest monthly News, Consumers, Europe, UK, Ireland, Fresh/ Table, Production/Agronomy, Retail, Trade/Markets/Prices, Weather/Climate

UK: Shoppers urged to buy ‘less-than-gorgeous’ potatoes from flood-hit producers

Bags of potatoes grown by flood-hit producers are carrying special blue stickers to encourage shoppers to buy them despite their less-than-perfect appearance.

Potato growers – mainly those in Lincolnshire, Norfolk and parts of Yorkshire – have been badly hit by crop damage after suffering the worst flooding since 2012.

Tesco said it will sell packs of potatoes grown in the region from this week with the blue sticker, which reads: “I’m not looking my gorgeous normal self but I still taste great. Buy me and support British farmers affected by the floods.”

It follows a move by the supermarket to widen the specifications set by retailers governing the overall look and quality of fruit and vegetables.

Tesco said the potatoes could be slightly misshapen, with blemishes and discolouring.

Around 60% of Tesco’s premium quality potatoes are grown in the East of England.

Full report in The Guardian here

Stockosorb 660 from Eco+

Lukie Pieterse, Editor and Publisher

[email protected]
[email protected]
Connect with me on LinkedIn
Follow me on Twitter
Visit Potato News Today on Facebook
Find us on Tumblr
About us

Kindly support our Advertisers – they make all of this possible…

Lockwood Mfg

Wyma

Tomra Food

Parkland

Greentronics

SoilEssentials – TuberZone

Tolsma

Haith

Volm Companies

Tomra Food

Receive breaking potato news in your inbox

Folks, you are most welcome to share your email address with us if you wish to receive an email alert the moment after we publish a news story on Potato News Today.

Follow PNT on Twitter

Archive of monthly posts

Dear potato friends around the world, many thanks for taking time to visit us! Stats below…

  • 644,022