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World Potato Congress: What’s all this talk about Hybrid breeding and Hybrid True Potato Seeds revolutionizing the potato industry?

The World Potato Congress (WPC) is extremely pleased to be offering this second webinar in its 2020 series featuring Mr. Hein Kruyt, CEO of Solynta. 

Hein will give an introduction to HTPS  as well as the exciting opportunity to revolutionizing potato research, breeding and the potato industry.  This technology is said to be disrupting a system that has been in place for over a century.  It will allow the industry to be more responsive to changes in market demands and production environments.

During this presentation Mr Kruyt will be covering:
 *   The difference between Hybrid TPS (HTPS) and Random TPS (RTPS) including some sesame street level refresher to the genetics.
 *   The benefits
 *   As healthy starting material, the single most important element for a good crop.
 *   As superior breeding system Manifold faster in crossing improved varieties with better taste, less waste, higher yield, lower environmental impact.
 *   The possible applications.
 *   The foreseeable future.

Hein Kruyt, CEO Solynta

Hein has a long career in finance and strategy. He started as a Lieutenant in the Royal Dutch Navy followed by several functions at Royal Numico-Danone, Hero Group, management consultancy with Price Waterhouse Coopers and afterward joining DeRuiter Seeds Groupas CFO. After Monsanto acquired DeRuiter Seeds in 2008, Hein was a member of the European Vegetable Leadership Team and in 2010 became Monsanto’s Global Integrated Finance Lead working from St. Louis, MO, USA.  

Hein co-founded Solynta in 2007 and became CEO in 2013. He is an alumnus of the University of Groningen (MBA), the Erasmus University Rotterdam (Executive Master of Finance & Control) and the Stanford Graduate School of Business, USA 

The host for the WPC webinar series will be Director, Dr. Nora Olsen from Idaho ([email protected]).

Webinar Registration:
Interested participants will be able to interact with the presenter of the webinar. 
When: February 20, 2020 at 09:00 AM Eastern Standard Time (USA and Canada) 
Register in advance for this webinar:
Following your registration, you will receive a confirmation email containing information about how to join the webinar.

All webinars are recorded and can be viewed via the World Potato Congress website at 

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Lukie Pieterse, Editor and Publisher of Potato News Today

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