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Agrico reaches out to the world with ‘Next Generation’ at Fruit Logistica

Agrico will be exhibiting at Fruit Logistica in Berlin from Wednesday 5 to Friday 7 February 2020. At this leading international trade event, Agrico, together with its subsidiaries, will demonstrate its successful contribution to sustainable potato cultivation for the ‘Next Generation’.

The title of Agrico’s strategy 2020-2030 is ‘good growth’. The company’s responsibility for people, planet and profit is very clearly embedded in the ambitions outlined in this strategy. An important objective is to maintain and increase the sustainability of potato cultivation worldwide. To feed the generations of today and tomorrow by offering yield security and spreading the risk of failed harvests.

Two years ago, to arm growers against the most serious disease that affects potatoes, Agrico developed a series of varieties with high Phytophthora resistance: the Next Generation potatoes. In addition to their unique high resistance, these sustainable varieties have outstanding consumption qualities in terms of appearance, taste and versatility. These qualities make the varieties attractive for both growers and customers.

The portfolio currently has a suitable variety for practically every segment. In addition to the pioneer in the range Carolus, the assortment offers Alouette, Levante, Twister, Twinner, Ardeche and Nofy. In addition, two more potentials are arriving that will widen the scope of traits offered by the varieties.

During Fruit Logistica, Agrico will be emphasising the growing interest and proven relevance of its ‘Next Generation’ varieties, which are the focal point at the trade event.

In the Netherlands, these varieties are in high demand among growers and have become an indispensable feature of the sustainable offering in supermarkets. They are also grown in many regions worldwide and have proven their added value through good yields. This is how Agrico contributes to a sustainable future for our ‘Next Generation’.

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Lukie Pieterse, Editor and Publisher

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