Europe, UK, Ireland, Fresh/ Table, Sustainability, Trends

Marais Group in France to introduce 'eco-responsible' packaging for Noirmoutier potatoes

The Marais Group, a producer, packer and shipper of fresh vegetables in France, announced that it will be introducing several innovations in the area of ‘eco-responsible’ packaging.

The company says it will be using ‘eco-friendly’ wooden and cardboard packaging for the next Noirmoutier potato harvest at the end of February. According to a press release, the company changed packaging as part of a drive for eco-responsible packaging in the fruit and vegetable sector.

A Marais Group spokesperson said: “There is a desire on our part to reduce the use of plastic. For this new harvest, we will introduce wooden and cardboard packaging. It is an authentic packaging, in keeping with the values of the Noirmoutier potato, a product with a long tradition.”

The new packaging will include a wooden basket with a cardboard cover. The potatoes will be available in the wooden baskets in units of 1kg and 500g. The company had previously used plastic trays to package potatoes, as well as other products.

Read more on Packaging Gateway and FreshPlaza

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