It is reported in The Times that the next time you eat chips in McDonald’s in the UK, they will be entirely British.
The fast-food chain has announced that, from now on, its UK arm will buy only British potatoes, in a move that will result in a further £9 million investment each year in the British sector.
The decision will make McDonald’s UK one of the largest buyers of domestic potatoes, spending about £80 million each year to purchase 250 million tonnes of potatoes.
Connor McVeigh, the UK supply chain director at McDonald’s, said that french fries were by far the most popular item on its menu.
Until now, it had tried to buy most of its potatoes from British farmers, with the rest sourced from countries in Europe.
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[Note: In 2015 it was reported that McDonald’s in the UK is “to start sourcing potatoes” from British farmers only, as the fast food giant looks to appeal to customers more conscious about where their meals come from. While most of its potatoes at that time were already supplied from Britain, McDonald’s sourced 13% from countries across Europe, including Germany. Editor, PNT]