COVID-19 News, Europe, UK, Ireland, Fresh/ Table, Organizations in the News, Promotion/Marketing, Storage, Trade/Markets/Prices

AHDB set to launch online marketing tool to help cut surplus potato stocks

The AHDB in the UK is set to launch a marketing tool to help shift surplus potato stocks caused by a drop-off in demand since the Covid-19 lockdown. Food service sector demand for potatoes collapsed when the measures forced the closure of commercial outlets such as restaurants and many chip shops, reports Jonathan Riley for Farmers Weekly.

AHDB Potatoes strategy director Rob Clayton estimated that food service sector demand was about 90% below normal levels. This has caused a surplus of potato stocks in stores across England. The latest figures (7 May) put the surplus at about 150,000t, down from a peak of about 200,000t at the end of March.

To help move some of the surplus, the AHDB has set up a website, to be launched next week once final security testing has been completed.

Lockwood Mfg

Urschel

PULSEMASTER

Dewulf

TOMRA Food