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SuperValu in Ireland expects to sell €2.5m of new potatoes, as 2020 potato sales set to hit €37m

SuperValu has forecasted that it will sell €2.5 million worth of new Irish potatoes this year, as overall potato sales across its store network is set to reach €37 million this year.

Demand for locally produced and sourced variants like Queens and Homeguards is growing this year and SuperValu expects that there will be a 10% rise in new potato sales compared to 2019 figures, the retailer said. 

SuperValu said that it expects to source approximately 150 tonnes of new season Irish potatoes during the summer season.

Tommy Kennedy, owner, K&K Produce said that working with SuperValu has allowed it to expand its company and it now employs 80 staff.

“We pride ourselves on sourcing homegrown Irish produce and our partnership with SuperValu is a perfect match, as they are real supporters of local producers and businesses,” he added. “We have also been quick to respond to evolving consumer trends and we were one of the first growers to introduce Baby Potatoes to Irish shelves,” Kennedy said. 

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