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Aldi and Puffin Produce launch new potato line

Puffin Produce has announced a partnership with Aldi to stock its exclusive range of local Pembrokeshire Early potatoes in stores across Wales, according to a report by Ed Leahy, staff writer at the Fresh Produce Journal and Fruitnet.com.

The Haverfordwest business worked with Aldi to roll out a new line of the potato variety as part of the supermarket’s award-winning Specially Selected range from June.

The heritage early potato variety is grown in Pembrokshire in spring, with harvesting beginning in May. Puffin Produce expects to supply around 200,000 packs of the new range to Aldi’s Welsh stores over the next two months.

Nia Williams, national account manager at Puffin Produce, said: “The Pembrokeshire Early Potatoes we’re launching into Aldi stores have been grown in Pembrokeshire since the 1700’s and are considered one of Wales’ most treasured products. We’re incredibly excited to be rolling them out for Aldi shoppers in Wales to enjoy.”

Julie Ashfield, managing director of buying at Aldi UK, said: “Puffin Produce’s range of potatoes has proven incredibly popular since we started working with them, and we’re confident that the new Specially Selected Pembrokeshire Early Potatoes will be a hit with shoppers in Wales.

Source: Read the full report in Fruitnet.com here
Photo: Puffin Produce growers William and Ed Richards | Fruitnet.com

Lukie Pieterse, Editor and Publisher of Potato News Today

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