Data from AHDB shows that Brits are buying more take-out than they did before lockdown, with latest figures showing a 2 percent rise in orders compared to March 2020, according to an article published by The Cattle Site.
After a fall in sales at the start of lockdown due to fewer collections and the closure of drive-thrus, the takeaway market has returned to growth for the first time in four months.
And according to Kantar, takeaway orders even exceeded the pre-COVID-19 high during the first two weeks of July, with consumers generally returning to their pre-lockdown eating habits.
This has been largely driven by collected and drive-thru orders, which account for most takeaways. However, Britain’s delivery orders are now more than double what they were in the four weeks to 22 March.
And the latest research shows that the wider choice in fast food chains has benefited all sectors, with big gains for the red meat sector, potatoes and dairy.
AHDB Retail Insight Manager Rebecca Gladman said: “The absence of fast food brands at the start of lockdown hit the potato and beef sectors hard, with takeaway (collected/delivered) volumes in the first twelve weeks of lockdown down 35 percent and 22 percent respectively.
Despite fish and chip shops having a bigger share of the market under lockdown, potato volumes fell due to the absence of big brands. However, June and July have delivered a better performance for the potatoes sector, but not enough to offset those early losses.