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MountainKing adds longtime fingerling farmer, packer Cindy Adkins to sales team

MountainKing has added Cindy Adkins, a former owner and operator of the nation’s largest certified organic packer of fingerling potatoes, to its team of sales representatives, the company says in a press release issued earlier today.

Based in Colorado, where she started growing and harvesting fingerlings back in 1997, Adkins will be responsible for helping MountainKing’s retail partners increase sales of the company’s small round varieties and fingerlings.

“Cindy knows the business from the field to the chain store,” says John Pope, vice president sales and marketing for Texas-based MountainKing.  “She’s an important addition to our team as we continue to invest in meeting the increased demand for small potatoes.”           

Last year, MountainKing acquired a Colorado packing facility in the farm-rich San Luis Valley dedicated exclusively to its popular fingerlings and new “baby” versions of its Yellows and Reds.  Located in the south-central Colorado town of Hooper the facility packages the company’s Baby Yellows, Baby Reds and combination Baby Medleys in 1.5# see-through mesh bags designed to extend product shelf life and appeal to younger shoppers. Fingerlings are packed in 1.5# and 5# bags.  

“This packing facility allows us to combine smaller potatoes on mixer loads from our other Colorado packing sheds,” says Adkins.  “That’s a big plus for helping chain stores keep fingerlings on the shelf throughout the year.”

After working alongside her father to sell the fingerlings he grew and harvested, Adkins founded Cinacia Organics dedicated to packaging and selling organic fingerlings.  While operating Cinacia, she purchased Colorado land where she farmed fingerlings and ultimately packaged and sold them.  She sold the operation in 2019.  Now, after time away from the business, she’s ready to re-connect with her retail contacts.

“I wanted to join a group of professionals who go the extra mile to work with store executives and produce managers,” she adds.  “As a vertically integrated company, MountainKing can compete with any major producer and packing house.”

Source: Mountainking

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Lukie Pieterse, Editor and Publisher of Potato News Today

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