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Virtual Potato Expo ready for big crowd in early January

The first-ever digital Potato Expo is on tap for Jan. 5-7 and the event has plenty to offer the industry, National Potato Council leaders say.

The Packer’s Tom Karst visited Dec. 15 with Kam Quarles, CEO of the National Potato Council and Hollee Alexander, vice president of industry relations and events for the council. Registration for the 2021 Potato Expo event is available online.

The 2020 Potato Expo attracted more than 2,000 to Las Vegas. An in-person Potato Expo had been planned for Dallas but was not possible for 2021. Quarles said the virtual event will be valuable to both growers and the broader industry.

“We’re excited to see what all is going to transpire,” Quarles said. Alexander said the new format is accessible to a broader audience than in-person events. “We’re getting CEOs and other industry thought leaders to come together and be a part of this year’s Potato Expo,” she said. “…we are excited to be able to bring the Potato Expo to everybody’s computers.”

Source: The Packer. Read the full report here, and watch a video.

Lukie Pieterse, Editor and Publisher of Potato News Today

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