The first-ever digital Potato Expo is on tap for Jan. 5-7 and the event has plenty to offer the industry, National Potato Council leaders say. Registration for the 2021 Potato Expo event is available online. The 2020 Potato Expo attracted more than 2,000 to Las Vegas. An in-person Potato Expo had been planned for Dallas but was not possible for 2021.
Earlier this month, the Packer’s Tom Karst visited with Kam Quarles, CEO of the National Potato Council and Hollee Alexander, vice president of industry relations and events for the council.
Quarles said the virtual event will be valuable to both growers and the broader industry. “We’re excited to see what all is going to transpire,” Quarles said.
Alexander said the new format is accessible to a broader audience than in-person events. “We’re getting CEOs and other industry thought leaders to come together and be a part of this year’s Potato Expo,” she said. “We know that a lot of people couldn’t travel to previous expos because of time constraints and budget constraints, but this year they’ll all be able to experience it (virtually).
Quarles also talked with Karst about the changing political landscape in Washington, D.C. and what that means to the potato industry.
Source: The Packer. Read the full report, and watch a video featuring Tom Karst’s interview.
Register for Potato Expo 2021 here
