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The new potato range from Linwood Crops: Sold for ‘Purpose and Taste’

Due to how potato varieties can perform so differently at different times of the season, Linwood Crops in the UK says it does not sell its potato varieties by variety as such (unless requested), but rather by the ‘best available for purpose‘, as well as for consistency – and ultimately taste on the day, and at whatever stage of the season, the company says.

After just one month in storage, a potato variety can perform and taste completely different to the same stock 3 months later, Linwood advises consumers.

This Unique Selling Point (USP) puts Linwood’s Chef’s Taste brand in a class above any others. The bright colour coding makes selection for Purpose and ordering easy – all Chefs, whether in world famous restaurants or kitchens at home, can be assured they are using the best variety available for their intended dish!

This concept is receiving a fantastic amount of interest, according to Linwood. The company is already in talks with retailers with regard to a mirrored concept in smaller sized retail packs. This will allow the Chefs at home to create and replicate restaurant quality and great tasting dishes as they wish…

Feel free to reach out to Linwood Crops on 01354 707860 for further information.

Source: Linwood Crops

Lukie Pieterse, Editor and Publisher of Potato News Today

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