Consumers, Europe, UK, Ireland, Fresh/ Table, Most viewed stories

The new potato range from Linwood Crops: Sold for ‘Purpose and Taste’

Due to how potato varieties can perform so differently at different times of the season, Linwood Crops in the UK says it does not sell its potato varieties by variety as such (unless requested), but rather by the ‘best available for purpose‘, as well as for consistency – and ultimately taste on the day, and at whatever stage of the season, the company says.

After just one month in storage, a potato variety can perform and taste completely different to the same stock 3 months later, Linwood advises consumers.

This Unique Selling Point (USP) puts Linwood’s Chef



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