News April 2021, North America, Organizations in the News, Pressreleases, Promotion/Marketing

PMA and United Fresh to create new global trade association

The boards of directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an agreement in principle to create a new global trade association combining their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.

The two associations will continue to operate as independent organizations through 2021, with the new association to be launched Jan. 1, 2022. 

“This agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members,” said Board Chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA. “Looking ahead, we believe we can accomplish that goal better together building on the synergies and experience of our expert staffs, complementary education programs and member services, and a stronger voice in advocating for our industries,” said Muzyk and Ferguson.

Over the past several months, PMA CEO Cathy Burns and United Fresh CEO Tom Stenzel have worked with a group of board leaders from each association to develop the strategic commitments for the new association that serve as the core of the agreement in principle. 

For more information about the transition process, please visit:

A form is available on both FAQ pages for any additional questions you may have.

Source: PMA / United Fresh

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