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‘Better for you’: PepsiCo unveils Australia’s only high capacity baked potato line

As Australia’s iconic homegrown potato chip brand Smith’s celebrates its 90th year, parent company PepsiCo Australia & New Zealand (ANZ) has unveiled its installation of Australia’s only high capacity baked potato line to produce a wide range of new ‘better for you’ snacking innovations, including Smith’s Oven Baked potato chips and Red Rock Deli premium crackers.

The $18 million line was installed during COVID-19 lockdown last year, with the support of the South Australian Government to allow interstate specialist workers entry to the state to enable the investment to move forward on-time.

Due to a surge in demand for baked products, the new line operates 24/7 and has created more than 28 additional full-time permanent jobs and flow on contract work in the local community.

PepsiCo’s Regency Park manufacturing site has been making Australia’s favourite Smith’s potato chips for more than 38 years. Employing 305 people, it is today home to Smith’s, Red Rock Deli, Doritos, and Twisties branded snacks.

PepsiCo ANZ CEO, Danny Celoni said this investment was an indication of the company’s commitment to supporting local manufacturing, employment and produce while fostering further innovation and growth in the FMCG sector.

“This investment allows PepsiCo to lead the sector with product innovation and introduce new snack formats while continuing to manufacture top quality products, as we have done here for more than 35 years”, said Mr Celoni.

Over its 90-year history in Australia, Smith’s has contributed significantly to jobs, agriculture and the local economy. Nationally, Smith’s uses 90 million kilograms of fresh potatoes each year from local farmers all over the country including Angle Vale, Baroota, Murkbo, Parilla and Langhorne Creek in South Australia.

South Australian Premier Steven Marshall congratulated PepsiCo on the installation of their new baking line at the Regency Park manufacturing facility, saying it’s a major win for the state’s food sector.

“It’s great to have PepsiCo here for the long term, continuing to invest in our economy, creating local jobs, supporting local farmers and leading the way in new food innovations,” Premier Marshall said.

Minister for Trade and Investment Stephen Patterson said South Australia is fortunate to have companies like PepsiCo continuing to drive projects of this scale, despite the challenges of COVID-19. “The Marshall Government is working hard to provide a competitive business environment that highlights our attractiveness as an investment destination. PepsiCo’s continued investment in the state contributes to this significantly.”

Source: PepsiCo Australia & New Zealand
Photo: Left to right – PepsiCo ANZ CEO Danny Celoni, South Australian Premier Steven Marshall and Minister of Trade and Investment Stephen Patterson
Further information:
Marnie McGuigan
Consultant at Porter Novelli
+61 448 917 645
Related: Australia’s oldest and most iconic chip brand, Smith’s celebrates 90th birthday

PepsiCo ANZ CEO, Danny Celoni, discuss the business’ investment at Regency Park:

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